Turning Bold Ideas into Reality: Why Experiential Fabrication Is the Secret Weapon Behind Unforgettable Campaigns
- Unfound Creations
- Nov 5
- 3 min read
Experiential Fabrication for Marketing & PR Agencies | Unfound Creations
Unfound Creations builds bespoke experiential assets and 3D marketing props that turn bold ideas into unforgettable brand activations across New Zealand.
Bringing Big Ideas to Life
In the world of marketing and PR, ideas are everything — but execution is what makes them unforgettable. That’s where Unfound Creations comes in.
We’re a team of experiential fabricators based in Christchurch, working across New Zealand. Our role is to take the bold, imaginative, and sometimes seemingly impossible ideas from agencies like yours — and make them real.
Whether it’s a pop-up installation, guerrilla activation, or large-scale expo centrepiece, we design and build bespoke, engaging assets that transform your campaign into something people can see, touch, and share.
We’re not an experiential marketing agency — we’re your behind-the-scenes partner, transforming creative vision into reality.
Why Experiential Marketing Needs Expert Fabrication
Experiential marketing — sometimes called 3D marketing — is one of the most powerful ways to connect brands with audiences. It’s not just about visibility; it’s about creating moments people want to engage with and remember.
The difference between a clever idea and a viral campaign often comes down to one thing: fabrication.
To turn a bold idea into a tangible, safe, and photo-worthy experience, you need a partner who understands both creative design and technical build. That’s where Unfound Creations bridges the gap between imagination and engineering.
When agencies bring us in early, we help refine the idea into something spectacular, practical, and achievable. Our design-for-fabrication approach means what you pitch to your client can be confidently delivered — built exactly as visualised.
Case Study: The Giant Clam for Chemist Warehouse NZ
A standout example is the Giant Clam Photo Prop we created for Chemist Warehouse’s “Oasis” brand showcase, designed by Darkhorse Agency.
The brief: create a visually engaging centrepiece that embodied the tropical theme and encouraged interaction.
The result: a giant, hand-sculpted clam shell large enough for guests and influencers to sit in — and irresistible for photos.
Why was it so successful? Because it was made to be shared.
Guests queued to sit inside it. Influencers posted about it. Within hours, hundreds of photos tagged @ChemistWarehouseNZ spread across social media — amplifying the brand’s reach far beyond the event itself.
That’s the power of a great experiential asset — it transforms passive attendees into active participants.
Design for Fabrication: Making Creativity Practical
Brilliant ideas don’t always come with a roadmap for how they’ll be made. Designers dream big — as they should. But when it comes time to build, that’s when the practical questions start:
What materials will bring this concept to life?
How can we make it light enough to transport but strong enough to withstand crowds or weather?
How do we balance aesthetics with budget and safety?
That’s where our creative problem-solving and design-for-fabrication expertise come in.
We can take anything — from a quick sketch to a full concept board — and turn it into a photo-realistic 3D render. These renders can be used during your pitch phase to help your client visualise the final experience.
Once approved, we use the same 3D models to create precise fabrication plans, ensuring what’s built matches exactly what was promised.
Your “Black Ops” Fabrication Partner
Think of Unfound Creations as your black ops team — the crew agencies call when others say, “That can’t be done.”
We fabricate the assets that typical fit-out companies avoid: large-scale sculptures, custom props, immersive environments, and bespoke installations that demand attention.
Our builds are:
Visually striking — designed for photography and social sharing.
Structurally sound — stable, durable, and safe for public use.
Practical — engineered for transport and efficient installation.
Tailored — built precisely to match your campaign’s creative intent.
We thrive on tight timelines, ambitious ideas, and unconventional materials — which makes us the ideal fabrication partner for agencies that need reliability and innovation.
Why Experiential Assets Deliver ROI
When executed well, experiential marketing assets deliver measurable returns.
They don’t just look impressive — they create audience engagement, generate organic social reach, and leave lasting brand impressions.
An eye-catching installation or shareable prop becomes the centrepiece of your campaign, encouraging people to stop, interact, and share their experiences online.
That means more exposure, stronger brand recall, and better ROI for both agencies and clients.
If agencies can help clients understand the long-term value of physical, shareable experiences — and partner with the right fabricators to deliver them — the results speak for themselves.
Let’s Build Something Extraordinary
Unfound Creations exists to make bold ideas tangible.
If you’re a marketing, PR, or experiential agency looking for a trusted fabrication partner who can turn your creative vision into reality — from concept design to final build — we’d love to collaborate.
Let’s make the impossible, real.
